Playtech, a company that produces software for online gaming casinos, has entered into a partnership with Ladbrokes, a giant in the online gaming industry.
According to the agreement between Playtech and Ladbrokes, all the products from Ladbrokes will be moved to platform of Playtech, just in time before the 2014 FIFA World Cup. Ladbrokes initially switched from MPN, while was known as Microgaming formerly, somewhere in December 2013. The migration of all the back office operations is under its way.
The Digital Managing Director from Ladbrokes, Mr. Jim Mullen spoke about the live dealer games. He said that this arrangement actually extends Playtech’s market range to Ladbrokes’ customers. This launch is followed after the delivery of Vegas tab consisting of casino games in July, Mobenga mobile app, and sports betting app, in December and Playtech poker launch just before Christmas.
The customers of Ladbrokes can now enjoy the games whenever they want through Playtech’s live casino. At the beginning of the launch, about 6 live dealer tables will feature blackjack, baccarat and Hold’em. One can play these live casino games using an iPad. The games realeased boast of high technology with great effects that are sure to appeal to the players.
After the financial figures were seen, it appears that Ladbrokes has been suffering badly with a decrease of about 28% in profits. Many analysts state that this could be a last ditch attempt, however, they also say that Ladbrokes could be taken over by Playtech at some point in the future.